PAR Partners With Warriors In The Workplace to Offer Discounted Self-Directed Search® (SDS®) Program For Veterans

(MOORESVILLE, NC) February 9, 2016     Officials at Geared Marketing announced today that PAR, Inc., publisher of the Self Directed Search (SDS) assessment will partner with Warriors In The Workplace to offer a 20% discount to veterans and site users who access the SDS through the Warriors In The Workplace website. The link to the program will be available through the Resources page on the Warriors In the Workplace website and at

The SDS users answer an inventory of questions regarding their education, skills, training, likes, and dislikes through a 20-minute online assessment. The information is then analyzed, using a theory developed by John Holland, and the user receives a list of career and leisure activities that match their personality traits, which can then be used to guide them on the next step in their career path. The SDS is linked to the Occupational Information Network.

“We believe our partnership with Warriors In The Workplace will be highly beneficial to veterans reentering the workforce,” said Eric Jessen, Vice President of Marketing for PAR, Inc. “With more than 35 million worldwide users of the Self-Directed Search, there is a rich history of user success and satisfaction. Coupled with Job Interview Training with Molly Porter™, job seekers can enjoy robust tools to guide them in their job search.”

Members of the Geared Marketing staff were offered the opportunity to take the SDS assessment, and particularly striking was the breadth of employment options that that were revealed based on the results. “I can really see this as being an asset to Veterans as they look to civilian employment and trying to find where their training and skills mesh with the needs of employers. I was shocked by the list of possible job categories that came up for me, things I had never even thought of” explained Doreen Barker, Marketing Director for Geared Marketing. “I think it is hard sometimes for those conversations to take place, and with this tool Veterans will now have a better starting place to showcase how their skills overlap with the needs of civilian employers.”

The Self Directed Search (SDS), published by PAR, Inc., is designed to help clients learn about their career-related personality and education, leisure, and career options. Whether they are college students choosing a major, veterans entering the civilian market, or adults pursuing a career change, clients can use the SDS to learn more about occupations that match their interests, abilities, and personalities. This easy-to-use, comprehensive career exploration tool asks questions about the individual’s aspirations, activities, competencies, occupations, and other self-estimates. The results can then be used to help the individual find his or her occupational match. To find out more about SDS visit To use the Warriors In The Workplace discount offer, please visit or

Warriors In The Workplace, a 501 (c)(3) nonprofit, was created to honor the memory of a local hero. As a Marine, he had survived 2 tours of Iraq and one in Afghanistan and had been awarded a purple heart. Facing a staggering unemployment rate and suffering from PTS, he took his own life. Similar tragedies play out daily, with an average of 22 military suicides per day. Warriors In The Workplace is the organization that was created in the wake of his loss to help our returning veterans. The initiative is specifically geared toward the men and women of the U.S. Military, to offer them employment opportunities based upon skills they have acquired and perfected throughout their military careers. To learn more about this organization, please contact John Birmingham, Executive Director, at 207.694.1808 or by email at

Geared Marketing is geared to help individuals and businesses promote and market themselves. They offer a unique background and perspective to those they work with. Geared Marketing is the one stop shop of all things behind the scenes when it comes to promotion, handling graphic design, website development and updates, press releases, PR, social media, photography, at track hospitality, sponsor sourcing and much more. Geared Marketing is here to rev up your image. For more information about Geared Marketing, please visit